From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the \u201cBeijing \u00d7 Singapore POP TOY SHOW Dual-City Plan,\u201d this year\u2019s exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI\u00a0and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year\u2019s show.<\/p>\n
Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by \u201cOZAI\u201d and \u201cMIMI,\u201d which are favored by Gen Z consumers both at home and abroad. As a \u201cresident guest\u201d at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone\u2019s immersive booth themed \u201cBamboo Grove Encounter\u201d left a lasting impression, while limited-edition products such as \u201cOZAI-Count\u00a0Your\u00a0Blessings\u201d and \u201cMIMI-Panda \u201d received widespread acclaim.<\/p>\n
\u201cSingapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,\u201d said a Heyone brand representative.<\/p>\n
According to reports, at this year\u2019s exhibition, Heyone will present a themed booth titled \u201cHeart-signal in Singapore,\u201d cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named \u201cA Rainbow-Colored Nanyang Dream.\u201d The brand will showcase several new products, including limited-edition figurines such as\u00a0\u201cOZAl-Resonance Seeker \u201d and \u201cMlMl-Scent of a Memory\u201d as well as a new series of blind boxes like \u201cOZAI-The\u00a0Hooded\u00a0Adventures \u201d Among them, the \u201cOZAl-Resonance Seeker\u201d has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, \u201cHeyone\u2019s products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.\u201d<\/p>\n
In addition to product displays and sales, Heyone\u2019s booth will also feature a series of giveaway activities, such as \u201cInput OZAI\u2018s Secret Code\u201d and \u201cCatch MIMI\u2019s Romantic Signal,\u201d offering premium merchandise from its IP lineup. \u201cWe have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it\u2019s emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,\u201d said the Heyone brand representative.<\/p>\n
Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone\u2019s return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated.<\/p>\n