Gi\u1ea3i m\u00e3 ti\u00eau chu\u1ea9n b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng hi\u1ec7u t\u1ea1i h\u1ed9i th\u1ea3o “Cracking The Luxury Code” (FHV 2026) do Italian Atelier & CjC Marketing b\u1eaft tay t\u1ed5 ch\u1ee9c d\u01b0\u1edbi vai tr\u00f2 Content Partner. C\u00f9ng d\u00e0n CEO qu\u1ed1c t\u1ebf t\u00e1i \u0111\u1ecbnh ngh\u0129a t\u01b0\u01a1ng lai ng\u00e0nh Hospitality Vi\u1ec7t Nam!<\/p>\n
L\u00e0n s\u00f3ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng hi\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00f9ng n\u1ed5, k\u00e9o theo nhu c\u1ea7u c\u1ea5p thi\u1ebft v\u1ec1 vi\u1ec7c chu\u1ea9n h\u00f3a quy chu\u1ea9n qu\u1ed1c t\u1ebf. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, Food & Hospitality Vietnam (FHV) 2026 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i, m\u00e0 c\u00f2n l\u00e0 n\u01a1i \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai ng\u00e0nh th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c “\u00f4ng l\u1edbn” trong ng\u00e0nh t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf v\u00e0 marketing xa x\u1ec9.<\/p>\n
Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng Hospitality & Gastronomy Vi\u1ec7t Nam ch\u1ee9ng ki\u1ebfn s\u1ef1 d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd, n\u01a1i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1ee3ng l\u01b0u tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng duy nh\u1ea5t. V\u1edbi l\u1ecbch s\u1eed h\u01a1n 20 n\u0103m l\u00e0 c\u1ea7u n\u1ed1i giao th\u01b0\u01a1ng h\u00e0ng \u0111\u1ea7u, FHV 2026 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 n\u1ec1n t\u1ea3ng ti\u00ean phong k\u1ebft n\u1ed1i doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba v\u1edbi chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u. S\u1ef1 ki\u1ec7n l\u1ea7n n\u00e0y m\u1edf r\u1ed9ng t\u1ea7m v\u00f3c tr\u00ed tu\u1ec7 th\u00f4ng qua nh\u1eefng n\u1ed9i dung chuy\u00ean s\u00e2u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho ph\u00e2n kh\u00fac cao c\u1ea5p, quy t\u1ee5 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng trong ng\u00e0nh.<\/p>\n
\u0110\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi v\u1ec1 nh\u1eefng ti\u00eau chu\u1ea9n “v\u00f4 h\u00ecnh” trong th\u1ebf gi\u1edbi xa x\u1ec9, FHV 2026 \u0111\u00e3 b\u1eaft tay c\u00f9ng Italian Atelier v\u00e0 CjC Marketing Agency v\u1edbi vai tr\u00f2 Content Partner (\u0110\u1ed1i t\u00e1c N\u1ed9i dung). N\u1ebfu Italian Atelier l\u00e0 n\u1ec1n t\u1ea3ng t\u01b0 v\u1ea5n v\u00e0 cung \u1ee9ng n\u1ed9i th\u1ea5t xa x\u1ec9 h\u00e0ng \u0111\u1ea7u khu v\u1ef1c APAC \u0111\u1ea1i di\u1ec7n cho c\u00e1c di s\u1ea3n \u00dd nh\u01b0 Armani\/Casa, Fendi Casa,… th\u00ec CjC Marketing Agency \u0111\u00f3ng vai tr\u00f2 l\u00e0 “c\u00e1nh tay chi\u1ebfn l\u01b0\u1ee3c” truy\u1ec1n t\u1ea3i c\u00e1c gi\u00e1 tr\u1ecb \u0111\u00f3 th\u00e0nh ng\u00f4n ng\u1eef th\u1ecb tr\u01b0\u1eddng qua tri\u1ebft l\u00fd “Ki\u1ebfn t\u1ea1o uy t\u00edn thay v\u00ec ch\u1ec9 l\u00e0m chi\u1ebfn d\u1ecbch”.<\/p>\n
N\u1ed9i dung h\u1ed9i th\u1ea3o Gi\u1ea3i m\u00e3 m\u1eadt m\u00e3 c\u1ee7a gi\u1edbi tinh hoa t\u1ea1i FHV 2026″ \/><\/p>\n
D\u00e0n di\u1ec5n gi\u1ea3 l\u00e0 c\u00e1c chuy\u00ean gia trong ng\u00e0nh, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng di\u1ec5n gi\u1ea3 v\u1eabn \u0111ang c\u00f2n \u0111\u01b0\u1ee3c b\u1eadt m\u00ed.” \/><\/p>\n
T\u00e2m \u0111i\u1ec3m c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y ch\u00ednh l\u00e0 h\u1ed9i th\u1ea3o: “Cracking The Luxury Code: Redefining the Future of Vietnamese Hospitality & Gastronomy” (Gi\u1ea3i m\u00e3 m\u1eadt m\u00e3 c\u1ee7a gi\u1edbi tinh hoa: T\u00e1i \u0111\u1ecbnh ngh\u0129a t\u01b0\u01a1ng lai ng\u00e0nh D\u1ecbch v\u1ee5 L\u01b0u tr\u00fa & Ngh\u1ec7 thu\u1eadt \u1ea8m th\u1ef1c Cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam). H\u1ed9i th\u1ea3o t\u1eadp trung v\u00e0o l\u1ed9 tr\u00ecnh th\u1ef1c thi gi\u00fap doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n th\u00f4ng qua ba tr\u1ee5 c\u1ed9t:<\/p>\n
Gi\u1ea3i m\u00e3 Brand Book qu\u1ed1c t\u1ebf \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb d\u1ef1 \u00e1n.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb b\u1ea3o ch\u1ee9ng (Targeted Advocacy) thay v\u00ec qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0.<\/p>\n
H\u1ec7 \u0111i\u1ec1u h\u00e0nh “Project Concierge” \u2013 n\u00e2ng t\u1ea7m \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh th\u00e0nh nh\u1eefng chuy\u00ean gia qu\u1ea3n l\u00fd d\u1ef1 \u00e1n hi\u1ec7u su\u1ea5t cao.<\/p>\n
D\u00e0n di\u1ec5n gi\u1ea3 C-level gi\u00e0u kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn<\/p>\n
Gi\u00e1 tr\u1ecb c\u1ee7a h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c b\u1ea3o ch\u1ee9ng b\u1edfi d\u00e0n di\u1ec5n gi\u1ea3 uy t\u00edn h\u00e0ng \u0111\u1ea7u:<\/p>\n
\u00d4ng Gianfranco Bianchi <\/b>(Founder & CEO, Italian Atelier) –\u00a0<\/i>Nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m \u0111i\u1ec1u ph\u1ed1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u di s\u1ea3n v\u00e0 si\u00eau d\u1ef1 \u00e1n to\u00e0n c\u1ea7u.<\/p>\n
\u00d4ng Gianfranco Bianchi (Founder & CEO, Italian Atelier) \u0111\u00e3 tham gia r\u1ea5t nhi\u1ec1u di\u1ec5n \u0111\u00e0n qu\u1ed1c t\u1ebf uy t\u00edn v\u00e0 d\u1eabn d\u1eaft Italian Atelier ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n nay.” \/><\/p>\n
\u00d4ng Emmanuel Delarue <\/b>(Founder & CEO, NDA Group) –<\/i>\u00a0Ki\u1ebfn tr\u00fac s\u01b0 tr\u01b0\u1edfng t\u1ed1t nghi\u1ec7p \u0110H Cornell v\u1edbi h\u01a1n 33 n\u0103m kinh nghi\u1ec7m, ng\u01b0\u1eddi \u0111\u1ee9ng sau h\u00e0ng lo\u1ea1t c\u00f4ng tr\u00ecnh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 c\u00e1c d\u1ef1 \u00e1n du l\u1ecbch uy t\u00edn t\u1ea1i Ch\u00e2u \u00c1 v\u00e0 th\u1ebf gi\u1edbi.<\/p>\n
\u00d4ng Anthony Moulton <\/b>(Founder & Managing Director, Brand & Co) –\u00a0<\/i>Chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u cho c\u00e1c t\u1eadp \u0111o\u00e0n t\u00e0i ch\u00ednh v\u00e0 chu\u1ed7i kh\u00e1ch s\u1ea1n danh ti\u1ebfng (LVMH, Marriott, Hilton,…), v\u1eeba \u0111\u1ea1t gi\u1ea3i “World’s Best” t\u1ea1i London n\u0103m 2024.<\/p>\n
\u00d4ng L\u00ea Ng\u1ecdc \u00c1nh Minh<\/b> (Executive President & Founder, Pacific Group)<\/i>: Chuy\u00ean gia \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng v\u1edbi 26 n\u0103m kinh nghi\u1ec7m th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n tr\u1ecdng \u0111i\u1ec3m, ti\u00ean phong trong l\u0129nh v\u1ef1c h\u1ea1 t\u1ea7ng xanh v\u00e0 n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o.<\/p>\n
B\u00e0 Jacqueline<\/b> (External Relations Director, Selton Group)<\/i>: Chuy\u00ean gia v\u1ec1 quan h\u1ec7 \u0111\u1ed1i ngo\u1ea1i, ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o c\u00e1c li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 tin t\u01b0\u1edfng trong h\u1ec7 sinh th\u00e1i \u0111\u1ea7u t\u01b0 to\u00e0n di\u1ec7n.<\/p>\n
\u00d4ng V\u01b0\u01a1ng Ho\u00e0ng<\/b> (Strategic Advisor for EU Export Readiness) –\u00a0<\/i>C\u1ea7u n\u1ed1i gi\u1eefa t\u01b0 duy ng\u00e0nh h\u00e0ng cao c\u1ea5p t\u1ea1i H\u00e0 Lan v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t v\u01b0\u01a1n t\u1ea7m v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n kh\u1eaft khe t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u.<\/p>\n
B\u00e0 Ng\u1ecdc Nguy\u1ec5n<\/b> (CEO, LIVEN Technology) –<\/i>\u00a0Ng\u01b0\u1eddi x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i s\u1ef1 ki\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, chuy\u00ean gia t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn th\u00f4ng qua d\u1eef li\u1ec7u.<\/p>\n\u0110i\u1ec3m ch\u1ea1m th\u1ef1c t\u1ebf t\u1ea1i h\u1ec7 sinh th\u00e1i FHV 2026<\/h2>\n
\u0110\u1eb7t trong quy m\u00f4 13.000 m\u00b2 t\u1ea1i SECC, quy t\u1ee5 400 \u0111\u01a1n v\u1ecb t\u1eeb 27 qu\u1ed1c gia, FHV 2026 ch\u00ednh l\u00e0 “\u0111i\u1ec3m ch\u1ea1m” th\u1ef1c t\u1ebf n\u01a1i c\u00e1c chu\u1ea9n m\u1ef1c ngh\u1ec1 nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ed1i chi\u1ebfu v\u00e0 n\u00e2ng c\u1ea5p. S\u1ef1 ki\u1ec7n \u0111ang t\u1eebng b\u01b0\u1edbc \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng “n\u00e2ng chu\u1ea9n ng\u00e0nh” to\u00e0n di\u1ec7n, gi\u00fap n\u0103ng l\u1ef1c n\u1ed9i \u0111\u1ecba h\u1ed9i nh\u1eadp s\u00e2u r\u1ed9ng v\u00e0 b\u1ec1n v\u1eefng v\u00e0o b\u1ea3n \u0111\u1ed3 cao c\u1ea5p th\u1ebf gi\u1edbi.<\/p>\n
Th\u00f4ng tin chi ti\u1ebft v\u1ec1 Tri\u1ec3n l\u00e3m:<\/p>\n
Th\u1eddi gian: 24 – 26.03.2026 (09:00 – 17:00)<\/p>\n
\u0110\u1ecba \u0111i\u1ec3m: Trung t\u00e2m H\u1ed9i ch\u1ee3 v\u00e0 Tri\u1ec3n l\u00e3m S\u00e0i G\u00f2n (SECC), 799 Nguy\u1ec5n V\u0103n Linh, Qu\u1eadn 7, TP. HCM.<\/p>\n
Link \u0111\u0103ng k\u00fd h\u1ed9i th\u1ea3o: T\u1ea1i \u0111\u00e2y<\/a><\/p>\n