{"id":44185,"date":"2026-05-12T14:02:59","date_gmt":"2026-05-12T05:02:59","guid":{"rendered":"https:\/\/seasiaonline.com\/?p=44185"},"modified":"2026-05-12T14:02:59","modified_gmt":"2026-05-12T05:02:59","slug":"dao-tao-nhu-mot-khoan-dau-tu-chien-luoc-vuong-hoang-ve-viec-ap-dung-logic-tiep-thi-hieu-suat-vao-tranh-luan-chi-phi-vs-gia-tri-trong-phat-trien-nhan-vien-xa-xi","status":"publish","type":"post","link":"https:\/\/seasiaonline.com\/?p=44185","title":{"rendered":"\u0110\u00e0o T\u1ea1o nh\u01b0 M\u1ed9t Kho\u1ea3n \u0110\u1ea7u T\u01b0 Chi\u1ebfn L\u01b0\u1ee3c: V\u01b0\u01a1ng Ho\u00e0ng v\u1ec1 Vi\u1ec7c \u00c1p D\u1ee5ng Logic Ti\u1ebfp Th\u1ecb Hi\u1ec7u Su\u1ea5t v\u00e0o Tranh Lu\u1eadn Chi Ph\u00ed-vs-Gi\u00e1 Tr\u1ecb trong Ph\u00e1t Tri\u1ec3n Nh\u00e2n Vi\u00ean Xa X\u1ec9"},"content":{"rendered":"

Italian Atelier v\u00e0 CjC Marketing Agency \u0111\u1ed3ng t\u1ed5 ch\u1ee9c Panel 3 c\u1ee7a \u2018Gi\u1ea3i M\u00e3 Chu\u1ea9n M\u1ef0c Xa X\u1ec9\u2019 t\u1ea1i FHV 2026 v\u1edbi m\u1ed9t l\u1ef1a ch\u1ecdn bi\u00ean t\u1eadp c\u00f3 ch\u1ee7 \u0111\u00edch: \u0111\u01b0a v\u00e0o m\u1ed9t ng\u01b0\u1eddi th\u1ef1c h\u00e0nh m\u00e0 l\u0129nh v\u1ef1c ch\u00ednh c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 nghi\u1ec7p kh\u00e1ch s\u1ea1n, nh\u01b0ng khu\u00f4n kh\u1ed5 ph\u00e2n t\u00edch c\u1ee7a h\u1ecd c\u00f3 \u1ee9ng d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ed1i v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd m\u00e0 c\u00e1c nh\u00e0 v\u1eadn h\u00e0nh kh\u00e1ch s\u1ea1n li\u00ean t\u1ee5c ph\u1ea3i \u0111\u1ed1i m\u1eb7t. C\u00f4ng vi\u1ec7c t\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Italian Atelier kh\u1eafp khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 v\u1eadn h\u00e0nh ph\u1ea3i \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 \u2014 v\u00e0o \u0111\u1eb7c t\u1ea3, v\u00e0o \u0111\u00e0o t\u1ea1o, v\u00e0o h\u1ea1 t\u1ea7ng v\u1eadn h\u00e0nh \u2014 m\u00e0 l\u1ee3i nhu\u1eadn t\u00e0i ch\u00ednh c\u1ee7a ch\u00fang l\u00e0 th\u1ef1c nh\u01b0ng hi\u1ebfm khi \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c. CjC Marketing Agency v\u00e0 Italian Atelier \u0111\u00e3 m\u1eddi V\u01b0\u01a1ng Ho\u00e0ng v\u00e0o Panel 3 v\u00ec k\u1ef7 lu\u1eadt m\u00e0 anh th\u1ef1c h\u00e0nh m\u1ed7i ng\u00e0y \u2014 ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t, trong \u0111\u00f3 m\u1ed7i \u0111\u01a1n v\u1ecb chi ti\u00eau \u0111\u01b0\u1ee3c g\u00e1n cho m\u1ed9t \u0111\u1ea7u ra c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u h\u00f3a theo n\u00f3 \u2014 ch\u00ednh x\u00e1c l\u00e0 khu\u00f4n kh\u1ed5 ph\u00e2n t\u00edch m\u00e0 ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u01b0a v\u00e0o c\u00e2u h\u1ecfi \u0111\u1ea7u t\u01b0 \u0111\u00e0o t\u1ea1o. Ho\u00e0ng hi\u1ec7n gi\u1eef ch\u1ee9c Qu\u1ea3n l\u00fd Ti\u1ebfp Th\u1ecb Hi\u1ec7u Su\u1ea5t t\u1ea1i Dresden Vision, m\u1ed9t c\u00f4ng ty quang h\u1ecdc \u00dac chuy\u00ean v\u1ec1 k\u00ednh thu\u1ed1c theo \u0111\u01a1n v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa, v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp VietnamSKU, m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1edbi c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

PHI\u00caN H\u1ed8I TH\u1ea2O: \u0110\u01afA K\u1ef8 LU\u1eacT TI\u1ebeP TH\u1eca HI\u1ec6U SU\u1ea4T V\u00c0O C\u00c2U H\u1ecfi NH\u00c2N L\u1ef0C<\/h2>\n

Panel 3 t\u1ea1i FHV 2026 \u2014 phi\u00ean k\u1ebft th\u00fac c\u1ee7a ng\u00e0y h\u1ed9i th\u1ea3o \u2018Gi\u1ea3i M\u00e3 Chu\u1ea9n M\u1ef0c Xa X\u1ec9\u2019, do Minh Tr\u00fac d\u1eabn d\u1eaft \u2014 gi\u1ea3i quy\u1ebft ph\u1ea1m vi \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a th\u00e1ch th\u1ee9c v\u1ed1n nh\u00e2n l\u1ef1c v\u00e0 marketing trong nghi\u1ec7p kh\u00e1ch s\u1ea1n xa x\u1ec9. \u0110\u00f3ng g\u00f3p c\u1ee7a Ho\u00e0ng tr\u1ea3i r\u1ed9ng ba chi\u1ec1u c\u1ee5 th\u1ec3 c\u1ee7a cu\u1ed9c th\u1ea3o lu\u1eadn panel. Chi\u1ec1u th\u1ee9 nh\u1ea5t l\u00e0 chi\u1ec1u d\u1eef li\u1ec7u c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a tuy\u1ebfn \u0111\u1ea7u: c\u00e1ch d\u1eef li\u1ec7u s\u1edf th\u00edch c\u1ee7a kh\u00e1ch, \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 c\u1ea5u tr\u00fac h\u00f3a th\u00f4ng qua c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1, c\u00f3 th\u1ec3 nh\u1eafc nh\u1edf nh\u00e2n vi\u00ean v\u1edbi ki\u1ebfn th\u1ee9c theo ng\u1eef c\u1ea3nh bi\u1ebfn \u0111\u1ed5i t\u01b0\u01a1ng t\u00e1c d\u1ecbch v\u1ee5 t\u1eeb m\u1ed9t giao h\u00e0ng ti\u00eau chu\u1ea9n h\u00f3a th\u00e0nh m\u1ed9t cu\u1ed9c g\u1eb7p g\u1ee1 th\u00e2n m\u1eadt v\u00e0 \u0111\u00e1ng nh\u1edb. Chi\u1ec1u th\u1ee9 hai l\u00e0 c\u00e2u h\u1ecfi \u0111\u1ea7u t\u01b0 \u0111\u00e0o t\u1ea1o: c\u00e1ch l\u1eadp lu\u1eadn \u2018chi ph\u00ed ch\u00ecm\u2019 ng\u0103n c\u1ea3n h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 v\u1eadn h\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u1ea7u t\u01b0 \u0111\u1ea7y \u0111\u1ee7 v\u00e0o ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh khung l\u1ea1i b\u1eb1ng logic g\u00e1n k\u1ebft c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t. Chi\u1ec1u th\u1ee9 ba l\u00e0 c\u00e2u h\u1ecfi n\u0103ng l\u1ef1c th\u00edch \u1ee9ng: h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c m\u00e0 c\u00e1c nh\u00e0 v\u1eadn h\u00e0nh F&B v\u00e0 kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam c\u1ea7n ph\u00e1t tri\u1ec3n n\u1ed9i b\u1ed9 tr\u01b0\u1edbc khi h\u1ecd c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u00e1ng tin c\u1eady v\u1edbi c\u00e1c chu\u1ea9n m\u1ef0c xa x\u1ec9 kh\u1eaft khe nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

SAI L\u1ea6M \u201cCHI PH\u00cd CH\u00ccM\u201d V\u00c0 H\u1eacU QU\u1ea2 TH\u01af\u01a0NG M\u1ea0I C\u1ee6A N\u00d3<\/h2>\n

Khu\u00f4n kh\u1ed5 ch\u1ee7 \u0111\u1ea1o c\u1ee7a \u0111\u1ea7u t\u01b0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean trong qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam l\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t chi ph\u00ed ch\u00ecm \u2014 m\u1ed9t kho\u1ea3n chi ph\u00ed c\u00f3 l\u1ee3i cho nh\u00e2n vi\u00ean sau \u0111\u00f3 r\u1eddi \u0111i thay v\u00ec cho t\u1ed5 ch\u1ee9c \u0111\u00e3 t\u00e0i tr\u1ee3 cho s\u1ef1 ph\u00e1t tri\u1ec3n. Khu\u00f4n kh\u1ed5 n\u00e0y c\u00f3 h\u1eadu qu\u1ea3 v\u1eadn h\u00e0nh: n\u00f3 d\u1eabn c\u00e1c nh\u00e0 v\u1eadn h\u00e0nh \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 th\u1ea5p kho\u1ea3n \u0111\u1ea7u t\u01b0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp nh\u1ea5t cho ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch m\u00e0 doanh thu c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c v\u00e0o, v\u00e0 \u01b0\u1edbc t\u00ednh qu\u00e1 m\u1ee9c chi ph\u00ed c\u1ee7a kho\u1ea3n \u0111\u1ea7u t\u01b0 so v\u1edbi chi ph\u00ed c\u1ee7a gi\u1ea3i ph\u00e1p thay th\u1ebf, v\u1ed1n kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng. Chi ph\u00ed c\u1ee7a vi\u1ec7c kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng. \u0110\u00f3 l\u00e0 chi ph\u00ed t\u00edch l\u0169y c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00f4ng nh\u1ea5t qu\u00e1n, t\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch cao h\u01a1n, t\u1ef7 l\u1ec7 \u0111\u1eb7t ch\u1ed7 qu\u1ea3y l\u1ea1i th\u1ea5p h\u01a1n, \u0111i\u1ec3m NPS th\u1ea5p h\u01a1n v\u00e0 b\u1ea5t l\u1ee3i c\u1ea1nh tranh t\u00edch l\u0169y cho b\u1ea5t k\u1ef3 c\u01a1 s\u1edf n\u00e0o li\u00ean t\u1ee5c cung c\u1ea5p d\u01b0\u1edbi m\u1ee9c l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u00f3ng g\u00f3p c\u1ee7a Ho\u00e0ng t\u1ea1i FHV 2026 l\u00e0 \u0111\u1ecbnh khung l\u1ea1i t\u00ednh to\u00e1n n\u00e0y b\u1eb1ng k\u1ef7 lu\u1eadn ph\u00e2n t\u00edch c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t, n\u01a1i c\u00e2u h\u1ecfi lu\u00f4n lu\u00f4n kh\u00f4ng ph\u1ea3i l\u00e0 \u2018c\u00e1i n\u00e0y t\u1ed1n bao nhi\u00eau?\u2019 m\u00e0 l\u00e0 \u2018c\u00e1i n\u00e0y t\u1ea1o ra g\u00ec, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 so s\u00e1nh nh\u01b0 th\u1ebf n\u00e0o v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t ti\u1ebfp theo c\u1ee7a c\u00f9ng m\u1ed9t v\u1ed1n?\u2019 Trong th\u1ef1c h\u00e0nh ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t, ng\u01b0\u1eddi th\u1ef1c h\u00e0nh kh\u00f4ng th\u1ec3 g\u00e1n doanh thu cho chi ti\u00eau s\u1ebd kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. To\u00e0n b\u1ed9 k\u1ef7 lu\u1eadn \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xung quanh c\u00e2u h\u1ecfi m\u1ed9t \u0111\u01a1n v\u1ecb chi ti\u00eau trong m\u1ed9t k\u00eanh t\u1ea1o ra g\u00ec so v\u1edbi m\u1ed9t \u0111\u01a1n v\u1ecb chi ti\u00eau trong k\u00eanh kh\u00e1c. \u00c1p d\u1ee5ng v\u00e0o \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, c\u00f9ng logic t\u1ea1o ra m\u1ed9t c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi: s\u1ef1 ch\u00eanh l\u1ec7ch doanh thu gi\u1eefa m\u1ed9t c\u01a1 s\u1edf c\u00f3 \u0111\u1ed9i ng\u0169 tuy\u1ebfn \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o nh\u1ea5t qu\u00e1n v\u00e0 m\u1ed9t c\u01a1 s\u1edf kh\u00f4ng c\u00f3, \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng trong m\u1ed9t n\u0103m v\u1eadn h\u00e0nh \u0111\u1ea7y \u0111\u1ee7 theo ADR, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, xu h\u01b0\u1edbng \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ef7 l\u1ec7 \u0111\u1eb7t ch\u1ed7 qu\u1ea3y l\u1ea1i l\u00e0 g\u00ec?<\/p>\n

C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a t\u00ednh to\u00e1n n\u00e0y c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. M\u1ed9t \u0111\u1ed9i ng\u0169 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1o ra t\u1ef7 l\u1ec7 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c cao h\u01a1n, NPS cao h\u01a1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u1ea7n th\u0103m \u0111\u1ea7u ti\u00ean sang l\u1ea7n th\u0103m l\u1eb7p l\u1ea1i cao h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 \u0111\u1eb7t ch\u1ed7 tr\u1ef1c ti\u1ebfp b\u1ecf qua hoa h\u1ed3ng OTA cao h\u01a1n. M\u1ed7i k\u1ebft qu\u1ea3 n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng. G\u1ed9p l\u1ea1i tr\u00ean to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 v\u00e0 trong m\u1ed9t n\u0103m v\u1eadn h\u00e0nh \u0111\u1ea7y \u0111\u1ee7, s\u1ef1 ch\u00eanh l\u1ec7ch t\u1ea1o th\u00e0nh l\u1ee3i nhu\u1eadn tr\u00ean kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e0o t\u1ea1o \u2014 v\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c b\u1ed1i c\u1ea3nh kh\u00e1ch s\u1ea1n, l\u1ee3i nhu\u1eadn \u0111\u00f3 l\u1edbn h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra n\u00f3. Th\u00e1ch th\u1ee9c kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ee3i nhu\u1eadn kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. M\u00e0 l\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 v\u1eadn h\u00e0nh ch\u01b0a x\u00e2y d\u1ef1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111o l\u01b0\u1eddng \u0111\u1ec3 quan s\u00e1t n\u00f3.<\/p>\n

D\u1eee LI\u1ec6U NH\u01af C\u1ea6U N\u1ed0I GI\u1eeeA H\u00c0NH TR\u00ccNH K\u1ef8 THU\u1eacT S\u1ed0 V\u00c0 TR\u1ea2I NGHI\u1ec6M V\u1eacT CH\u1ea4T<\/h2>\n

Chi\u1ec1u th\u1ee9 hai trong \u0111\u00f3ng g\u00f3p c\u1ee7a Ho\u00e0ng t\u1ea1i FHV 2026 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u k\u1ebft n\u1ed1i h\u00e0nh tr\u00ecnh tr\u01b0\u1edbc khi \u0111\u1ebfn b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi tr\u1ea3i nghi\u1ec7m v\u1eadt ch\u1ea5t trong c\u01a1 s\u1edf. Trong ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t, d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ed3 s\u01a1 th\u1ee5 \u0111\u1ed9ng v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra. \u0110\u00f3 l\u00e0 \u0111\u1ea7u v\u00e0o t\u00edch c\u1ef1c cho nh\u1eefng g\u00ec n\u00ean x\u1ea3y ra ti\u1ebfp theo: t\u00edn hi\u1ec7u cho ng\u01b0\u1eddi th\u1ef1c h\u00e0nh bi\u1ebft nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau, v\u1edbi th\u00f4ng \u0111i\u1ec7p n\u00e0o, v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o, qua k\u00eanh n\u00e0o. C\u00f9ng logic \u00e1p d\u1ee5ng cho d\u1eef li\u1ec7u kh\u00e1ch m\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n hay nh\u00e0 h\u00e0ng thu th\u1eadp \u2014 h\u00e0nh vi \u0111\u1eb7t ch\u1ed7, n\u1ed9p s\u1edf th\u00edch, h\u1ed3 s\u01a0 c\u00e1c l\u1ea7n \u0111\u1ebfn tr\u01b0\u1edbc, ph\u1ea3n h\u1ed3i d\u1ecbch v\u1ee5 \u2014 nh\u01b0ng \u1ee9ng d\u1ee5ng trong h\u1ea7u h\u1ebft c\u00e1c c\u01a1 s\u1edf kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam v\u1eabn l\u00e0 th\u1ee5 \u0111\u1ed9ng. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp; n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m d\u1ecbch v\u1ee5.<\/p>\n

Kinh nghi\u1ec7m c\u1ee7a Ho\u00e0ng trong vi\u1ec7c tri\u1ec3n khai c\u00e1c n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u FMCG l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u2014 bao g\u1ed3m c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng thu th\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c d\u1eef li\u1ec7u cho Huggies v\u00e0 Heineken th\u00f4ng qua N\u1ec1n t\u1ea3ng D\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng Relay42, v\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn d\u1ecbch cho Knorr \u2014 mang l\u1ea1i cho anh ki\u1ebfn th\u1ee9c v\u1eadn h\u00e0nh tr\u1ef1c ti\u1ebfp v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac d\u1eef li\u1ec7u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1 nh\u00e2n h\u00f3a th\u1eddi gian th\u1ef1c t\u1ea1i giao di\u1ec7n d\u1ecbch v\u1ee5. Kh\u00e1ch \u0111\u1ebfn n\u01a1i v\u00e0 g\u1eb7p m\u1ed9t th\u00e0nh vi\u00ean \u0111\u1ed9i ng\u0169 \u0111\u00e3 bi\u1ebft t\u00ean c\u1ee7a h\u1ecd, s\u1edf th\u00edch ph\u00f2ng c\u1ee7a h\u1ecd, d\u1ecbp h\u1ecd \u0111ang k\u1ef7 ni\u1ec7m v\u00e0 y\u00eau c\u1ea7u ch\u1ebf \u0111\u1ed9 \u0103n kieng m\u00e0 h\u1ecd \u0111\u00e3 g\u1eedi khi \u0111\u1eb7t ch\u1ed7 kh\u00f4ng ph\u1ea3i \u0111ang tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 t\u1ed1t h\u01a1n. H\u1ecd \u0111ang tr\u1ea3i nghi\u1ec7m k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a m\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p ki\u1ebfn th\u1ee9c \u0111\u00f3 cho \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

V\u01af\u01a0NG HO\u00c0NG: C\u1ea6U N\u1ed0I CHUY\u00caN NGHI\u1ec6P H\u00c0 LAN \u2013 VI\u1ec6T NAM<\/h2>\n

V\u01b0\u01a1ng Ho\u00e0ng c\u00f3 b\u1eb1ng Truy\u1ec1n Th\u00f4ng \u0110a Ph\u01b0\u01a1ng Ti\u1ec7n t\u1eeb Inholland University of Applied Sciences t\u1ea1i H\u00e0 Lan, t\u1ed1t nghi\u1ec7p n\u0103m 2012. Sinh ra trong gia \u0111\u00ecnh g\u1ed1c Vi\u1ec7t x\u00e2y d\u1ef1ng cu\u1ed9c s\u1ed1ng t\u1ea1i H\u00e0 Lan, anh m\u00f4 t\u1ea3 g\u00f3c nh\u00ecn ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ee7 ngh\u0129a th\u1ef1c d\u1ee5ng ph\u00e2n t\u00edch c\u1ee7a ng\u01b0\u1eddi H\u00e0 Lan v\u00e0 s\u1ef1 th\u00f4ng th\u1ea1o v\u0103n h\u00f3a Vi\u1ec7t Nam \u2014 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng k\u00e9p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng anh l\u00e0m vi\u1ec7c v\u00e0 ch\u1ee9c n\u0103ng t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 anh th\u1ef1c hi\u1ec7n gi\u1eefa hai th\u1ecb tr\u01b0\u1eddng. Hi\u1ec7n anh gi\u1eef ch\u1ee9c Qu\u1ea3n l\u00fd Ti\u1ebfp Th\u1ecb Hi\u1ec7u Su\u1ea5t t\u1ea1i Dresden Vision, m\u1ed9t c\u00f4ng ty quang h\u1ecdc \u00dac chuy\u00ean v\u1ec1 k\u00ednh thu\u1ed1c theo \u0111\u01a1n v\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n n\u1eefa, \u00e1p d\u1ee5ng c\u00e1c k\u1ef7 lu\u1eadn ti\u1ebfp th\u1ecb duy\u00ean c\u01a1 d\u1eef li\u1ec7u nghi\u00eam ng\u1eb7t c\u1ee7a n\u1ec1n t\u1ea3ng marketing \u0111\u1ecba l\u00fd ch\u00e2u \u00c2u c\u1ee7a m\u00ecnh v\u00e0o b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u.<\/p>\n

S\u1ef1 nghi\u1ec7p ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t c\u1ee7a anh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ea1i H\u00e0 Lan, n\u01a1i anh l\u00e0m vi\u1ec7c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c kh\u00e1ch h\u00e0ng trong c\u00e1c l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c, ngo\u00e0i tr\u1eddi, gi\u1ea3i tr\u00ed, n\u1ed9i th\u1ea5t v\u00e0 nh\u00e0 \u1edf, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng th\u00e1ng l\u00ean t\u1edbi 100.000 EUR tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Meta, Google, TikTok v\u00e0 YouTube. Tr\u00ean danh m\u1ee5c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh trong giai \u0111o\u1ea1n n\u00e0y, Ho\u00e0ng \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu trung b\u00ecnh 30% h\u00e0ng n\u0103m v\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng trung b\u00ecnh 40% h\u00e0ng n\u0103m \u2014 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua m\u1ed9t k\u1ef7 lu\u1eadn ki\u1ec3m tra-\u0111o l\u01b0\u1eddng-t\u1ed1i \u01b0u h\u00f3a c\u00f3 h\u1ec7 th\u1ed1ng l\u00e0 ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh c\u1ee7a k\u1ef7 lu\u1eadn ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, Ho\u00e0ng gi\u1eef ch\u1ee9c Tr\u01b0\u1edfng Ch\u01b0\u01a1ng tr\u00ecnh Ready to Export (R2E) \u2014 m\u1ed9t s\u00e1ng ki\u1ebfn do Hi\u1ec7p h\u1ed9i Doanh nghi\u1ec7p H\u00e0 Lan Vi\u1ec7t Nam (DBAV) kh\u1edfi x\u01b0\u1edbng v\u00e0 \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi C\u01a1 quan Doanh nghi\u1ec7p H\u00e0 Lan (RVO) \u2014 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf Vi\u1ec7t Nam \u0111\u1ec3 chu\u1ea9n b\u1ecb cho h\u1ecd ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u. C\u00f4ng vi\u1ec7c c\u1ee7a anh trong vai tr\u00f2 n\u00e0y bao g\u1ed3m \u0111i\u1ec1u h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf, tu\u00e2n th\u1ee7 ti\u00eau chu\u1ea9n, g\u1eafn k\u1ebft c\u00e1c b\u00ean li\u00ean quan gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t Vi\u1ec7t Nam v\u00e0 ng\u01b0\u1eddi mua ch\u00e2u \u00c2u, v\u00e0 s\u1ef1 th\u00f4ng th\u1ea1o giao ti\u1ebfp li\u00ean v\u0103n h\u00f3a c\u1ea7n thi\u1ebft \u0111\u1ec3 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 hai th\u1ecb tr\u01b0\u1eddng. Anh c\u0169ng \u0111\u1ed3ng s\u00e1ng l\u1eadp VietnamSKU, m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1edbi c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

N\u0102NG L\u1ef0C TH\u00cdCH \u1ee8NG: NH\u1eeeNG G\u00cc TH\u01af\u01a0NG HI\u1ec6U F&B VI\u1ec6T NAM C\u1ea6N TR\u01af\u1edcC KHI V\u01af\u01a0N RA TO\u00c0N C\u1ea6U<\/h2>\n

C\u00e2u h\u1ecfi m\u00e0 Ho\u00e0ng \u0111\u1ec1 c\u1eadp t\u1ea1i FHV 2026 v\u1ec1 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng d\u1ef1a tr\u00ean kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp c\u1ee7a anh v\u1ec1 qu\u00e1 tr\u00ecnh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u \u2014 kinh nghi\u1ec7m v\u01b0\u1ee3t ra ngo\u00e0i c\u00f4ng vi\u1ec7c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ebfn th\u1ef1c t\u1ebf th\u1ef1c t\u1ebf c\u1ee7a vi\u1ec7c \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m Vi\u1ec7t Nam ra th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u. K\u1ebft n\u1ed1i c\u1ee7a anh v\u1edbi Chay Foods, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m thu\u1ea7n ch\u1ea3y g\u1ed1c \u00c1 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m n\u1ea5m t\u1ea1i Vi\u1ec7t Nam cho th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u, v\u00e0 s\u1ef1 tham gia c\u1ee7a anh t\u1ea1i Horecava 2026 \u2014 s\u1ef1 ki\u1ec7n d\u1ecbch v\u1ee5 \u1eafm th\u1ef1c v\u00e0 kh\u00e1ch s\u1ea1n l\u1edbn nh\u1ea5t H\u00e0 Lan \u2014 cung c\u1ea5p m\u1ed9t tham chi\u1ebfu v\u1eadn h\u00e0nh tr\u1ef1c ti\u1ebfp cho kho\u1ea3ng c\u00e1ch gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc c\u1ee7a Vi\u1ec7t Nam v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi mua th\u1ec3 ch\u1ebf ch\u00e2u \u00c2u.<\/p>\n

Kho\u1ea3ng c\u00e1ch, nh\u01b0 Ho\u00e0ng \u0111\u00e3 quan s\u00e1t tr\u1ef1c ti\u1ebfp, ch\u1ee7 y\u1ebfu kh\u00f4ng ph\u1ea3i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. C\u00e1c s\u1ea3n ph\u1ea9m Vi\u1ec7t Nam \u0111\u1ebfn tay ng\u01b0\u1eddi mua th\u1ec3 ch\u1ebf ch\u00e2u \u00c2u li\u00ean t\u1ee5c \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t ng\u01b0\u1ee1ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea1nh tranh. Kho\u1ea3ng c\u00e1ch l\u00e0 v\u1ec1 \u0111\u1ed9 tin c\u1eady c\u1ee7a quy tr\u00ecnh, t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a giao ti\u1ebfp, k\u1ef7 lu\u1eadn t\u00e0i li\u1ec7u h\u00f3a v\u00e0 n\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c ch\u1ee9ng minh c\u1ee7a \u0111\u1ed9i ng\u0169 \u0111\u1ea1i di\u1ec7n s\u1ea3n ph\u1ea9m trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u01a1i ng\u01b0\u1eddi mua \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady c\u1ee7a nh\u00e0 cung c\u1ea5p kh\u1eaft khe nh\u01b0 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u00ednh s\u1ea3n ph\u1ea9m. M\u1ed9t nh\u00e0 v\u1eadn h\u00e0nh F&B hay kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam mu\u1ed1n c\u1ea1nh tranh \u1edf th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u \u2014 ho\u1eb7c trong ch\u00ednh ph\u00e2n kh\u00fac cao c\u1ea5p ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi c\u1ee7a Vi\u1ec7t Nam, n\u01a1i c\u00e1c \u0111i\u1ec3m tham chi\u1ebfu cho xa x\u1ec9 l\u00e0 qu\u1ed1c t\u1ebf \u2014 c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng nh\u1eefng n\u0103ng l\u1ef1c n\u00e0y n\u1ed9i b\u1ed9 tr\u01b0\u1edbc khi c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n.<\/p>\n

Kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o n\u0103ng l\u1ef1c \u0111i tr\u01b0\u1edbc kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u00e0 n\u00f3 t\u1ea1o ra, th\u01b0\u1eddng l\u00e0 nhi\u1ec1u n\u0103m. \u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 h\u00e0ng tham d\u1ef1 FHV 2026, \u0111\u00f3ng g\u00f3p c\u1ee7a Ho\u00e0ng \u0111\u00e3 chuy\u1ec3n kinh nghi\u1ec7m th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng EU th\u00e0nh m\u1ed9t b\u00e0i h\u1ecdc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00ednh h\u1ecd. Ph\u00e2n kh\u00fac kh\u00e1ch cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam \u2014 d\u00f9 l\u00e0 du kh\u00e1ch n\u1ed9i \u0111\u1ecba gi\u00e0u c\u00f3 hay kh\u00e1ch qu\u1ed1c t\u1ebf th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t ADR trong c\u00e1c c\u01a1 s\u1edf xa x\u1ec9 c\u1ee7a Vi\u1ec7t Nam \u2014 \u00e1p d\u1ee5ng c\u00f9ng khu\u00f4n kh\u1ed5 \u0111\u00e1nh gi\u00e1 m\u00e0 ng\u01b0\u1eddi mua ch\u00e2u \u00c2u \u00e1p d\u1ee5ng cho nh\u00e0 cung c\u1ea5p Vi\u1ec7t Nam: h\u1ecd \u0111\u00e1nh gi\u00e1 kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n \u0111\u1ed9 tin c\u1eady c\u1ee7a quy tr\u00ecnh, t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a giao ti\u1ebfp v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a \u0111\u1ed9i ng\u0169 cung c\u1ea5p theo ti\u00eau chu\u1ea9n h\u1ecd \u0111\u00e3 cam k\u1ebft. X\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c \u0111\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e0o t\u1ea1o. \u0110o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn c\u1ee7a n\u00f3 l\u00e0 k\u1ef7 lu\u1eadn ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t. K\u1ebft h\u1ee3p c\u1ea3 hai l\u00e0 nh\u1eefng g\u00ec s\u1ef1 nghi\u1ec7p c\u1ee7a Ho\u00e0ng \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac xung quanh \u2014 v\u00e0 l\u00e0 nh\u1eefng g\u00ec giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ti\u1ebfp theo c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam s\u1ebd \u0111\u00f2i h\u1ecfi.<\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Italian Atelier v\u00e0 CjC Marketing Agency \u0111\u1ed3ng t\u1ed5 ch\u1ee9c Panel 3 c\u1ee7a \u2018Gi\u1ea3i M\u00e3 Chu\u1ea9n M\u1ef0c Xa X\u1ec9\u2019 t\u1ea1i FHV 2026 v\u1edbi m\u1ed9t l\u1ef1a ch\u1ecdn […]<\/p>\n","protected":false},"author":1,"featured_media":44186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-44185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"_links":{"self":[{"href":"https:\/\/seasiaonline.com\/index.php?rest_route=\/wp\/v2\/posts\/44185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seasiaonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seasiaonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seasiaonline.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seasiaonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44185"}],"version-history":[{"count":0,"href":"https:\/\/seasiaonline.com\/index.php?rest_route=\/wp\/v2\/posts\/44185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seasiaonline.com\/index.php?rest_route=\/wp\/v2\/media\/44186"}],"wp:attachment":[{"href":"https:\/\/seasiaonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seasiaonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seasiaonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}