At the 2024 Trade Expo Indonesia (TEI), Kimming Yap, Managing Director of Creativeans, was one of the keynote speakers at the Indonesia-Singapore Business Forum. The forum aimed to bridge trade relations between the two countries through branding innovation and market expansion strategies. <\/p>\n
The Ambassador of the Republic of Indonesia to
\nSingapore, H.E Suryo Pratomo; Vice Minister of Trade of the Republic of
\nIndonesia, Dr Jerry Sambuaga; and CEO of Singapore Manufacturing Federation (SMF), Mr. Dennis Mark, officially opened the forum, expressed support for strengthening
\ntrade relations between the two nations. In addition to presenting Indonesia\u2019s
\neconomic outlook for the past five years and future projections, they emphasised
\nthe importance of cross-border collaboration in expanding Indonesian SME
\nmarkets and supporting the entry of Singaporean businesses into Indonesia. The
\nevent was hosted by Yulia Saksen, while Edmund Ong, CEO of BridgifyAsia,
\nmoderated the panel discussion.<\/p>\n
In addition to
\nKimming Yap, other key figures participated in the panel, including
\nJarius Draslaric, Chairman of the Lifestyle Industry Group (SMF), who discussed
\nthe importance of innovation and adaptation in the lifestyle industry for local
\nproducts to compete internationally. Shoeb Kagda, Chairman of SingCham
\nIndonesia, highlighted the bilateral trade opportunities and synergies between
\nbusinesses from both countries. Christie Lumban Gaol, Vice President of
\nCorporate Banking at Bank Mandiri, also participated, discussing the role of
\nbanking in supporting SME growth through financing and financial
\ninfrastructure.<\/p>\n
During the
\ndiscussion, Kimming Yap highlighted the enormous potential of Indonesian SMEs
\nto thrive in the Singaporean market but stressed that the biggest challenge
\nthey face lies in branding and packaging. “While many Indonesian products
\nare of high quality and ready to compete, they still need improvements in
\npackaging and branding to be accepted in international markets,” said
\nKimming Yap. Therefore, implementing the right branding strategies is crucial
\nfor Indonesian SMEs to compete on the global stage.<\/p>\n
<\/p>\n
Furthermore,
\nKimming also discussed the vast opportunities for Singaporean companies in
\nIndonesia\u2019s rapidly growing market. “With strategic cooperation and
\nunderstanding of local consumer behaviour, Singaporean businesses can take advantage
\nof the opportunities to expand their markets in Indonesia,” he explained.
\nHe also emphasised the importance of partnerships to address logistical and
\nsupply chain challenges often faced by local companies in both countries.<\/p>\n
The forum was
\nattended by stakeholders and business leaders from Indonesia and Singapore, who
\ntogether explored opportunities to strengthen trade, build dynamic
\ncollaboration platforms, and facilitate dialogue between the two nations, which
\nhave shared diplomatic relations for 57 years. According to the latest data,
\nbilateral trade has reached USD 31 billion, with USD 15.4 billion in direct
\ninvestment from Singapore to Indonesia.<\/p>\n
This strategic
\ncollaboration is expected to not only open up new market access but also
\nincrease the exposure of local products, making them more recognised on the
\ninternational stage. The innovation mirrors the collaboration between
\nCreativeans and BridgifyAsia, where the two work together to help Singaporean
\ncompanies access the Indonesian market and vice versa. This partnership
\nprovides logistical ease, increased product exposure, and effective branding
\nstrategy planning for both parties.<\/p>\n
Creativeans is
\nan award-winning brand consultancy and venture studio that has collaborated
\nwith global companies based in Singapore, Jakarta, and Milan. With years of
\nexperience in international marketing, Creativeans remains committed to adding
\nvalue to companies in Indonesia and Singapore, supporting their business growth
\nto go international.\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"
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